{"id":1673,"date":"2021-08-01T09:14:44","date_gmt":"2021-08-01T09:14:44","guid":{"rendered":"https:\/\/livewp.site\/wp\/md\/ewebot\/image-post\/"},"modified":"2021-08-01T09:14:44","modified_gmt":"2021-08-01T09:14:44","slug":"image-post","status":"publish","type":"post","link":"https:\/\/strongeronlinepresence.com\/?p=1673","title":{"rendered":"Simple Ways To Optimize Your Website For SEO"},"content":{"rendered":"\t\t
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Learning how to optimize your website for SEO and conversions is crucial for your site\u2019s success.<\/p>

It\u2019ll ensure your website is working exactly as hard as it should.<\/p>

If you have good SEO, you can attract more traffic and get more opportunities to convert potential customers.<\/p>

And a website optimized for conversions typically has better metrics, such as time on page and bounce rate, which means that Google might rank it higher.<\/p>

The following tips and strategies will teach you how to optimize your website for both SEO and conversions so you get the both of best worlds.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is SEO?
SEO stands for \u201csearch engine optimization.\u201d It\u2019s the process of increasing your website traffic through search engine results.<\/p>

This helps your website become more discoverable. When potential customers search terms related to your brand, they\u2019ll have a better chance of discovering your website and becoming a customer.<\/p>

Imagine you have a fitness business. You offer dieting and workout tips on your website.<\/p>

You also have an article about losing weight. With good SEO practices, a person searching a keyword like \u201chow to lose weight\u201d might have a better chance of finding that article\u2014and therefore, your brand.<\/p>

That\u2019s the power of SEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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5 Reasons You Need to Optimize Your Website<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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There are plenty of reasons to learn how to optimize for conversions and SEO in tandem.<\/p>

First you need to know how they work together to create a leaner, more productive website.<\/p>

Let\u2019s look at five specific reasons to optimize your site immediately and to continually optimize your site over time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1. Make your website useful for your specific audience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marketers sometimes feel as though they\u2019re at odds with Google. The search engine fails to rank their best content, for instance, or they see a huge drop in traffic after an algorithmic update.<\/p>

In reality, though, your goals and Google\u2019s are the same:<\/p>

Serve up the best possible content for your audience
Create a positive website user experience
Prioritize content that offers significant value
You just go about it in different ways. Google\u2019s analyzing millions of websites, while you\u2019re analyzing your specific audience\u2019s behaviors.<\/p>

Google uses more than 200 ranking signals to decide which pieces of content appear on the first page of the search engine results. The algorithm pays careful attention to signs that a particular web page will give searchers the information they seek.<\/p>

When you focus on SEO, you choose primary and latent semantic keywords related to search intent. You write content that people love to read and make sure you provide meta information to help Google better understand the copy.<\/p>

If you optimize your website for conversions, you focus on guiding visitors toward a specific goal, whether it\u2019s joining your email list or buying one of your products. Just like Google, you want to give your audience exactly what those consumers want.<\/p>

Knowing how to optimize your website for SEO and conversions simultaneously furthers both of those goals and creates a better relationship between your site and the search engines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2. Grow your organic traffic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The average business spends about 1 percent of its total revenue on advertising. If your business rakes in $1 million per year, you might spend $10,000 on advertising.<\/p>

While that might seem like a small percentage, it adds up. Some industries, such as retail, spend considerably more on ads.<\/p>

Attracting organic traffic through SEO, however, is free. You have to pay to develop and promote the content, but that\u2019s not nearly as expensive as pay-per-click.<\/p>

When you compare the close rate between searchers who arrive at your site via organic search and those that come via paid ads, the results are illustrative. Organic search closes at nearly 15 percent, while paid search closes at less than 2 percent.<\/p>

Invest your time and, if necessary, money into growing your organic traffic. It might take longer, but the results last longer and result in more conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3. Capitalize on existing traffic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When people visit your website, you don\u2019t want them to poke around and leave. Instead, you want to make a lasting impression and encourage them to return.<\/p>

Learning how to optimize your website for conversions requires an understanding of the user experience. Figure out how visitors navigate your site, whether they scroll down the page, and how often they click on your calls to action (CTAs).<\/p>

If someone signs up for your email list, you can contact them at a later date with offers, incentives, and more. You can also encourage visitors to follow you on social, visit your product pages, and read your blog posts.<\/p>

Capitalizing on existing traffic helps improve your conversion rate because a higher percent of your organic traffic will convert. You know what offer your audience will respond to and how to present it to them in an appealing way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. Force your website to work harder<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Anyone can build a website \u2014 even a beautiful website \u2014 but far fewer can create a website that reliably produces conversions. After all, the average conversion rate across all industries is less than 2.5 percent.<\/p>

You want your audience to convert at much higher rates. To do so, you have to study your audience closely and give them what they need and expect.<\/p>

If you\u2019ve done the research and applied the data to your site, you can expect a jump in conversion rates. The people who visit your site find what they need quickly and appreciate your brand for providing it. Brand loyalty results.<\/p>

SEO always comes first, though. Without traffic, you can\u2019t have conversions. Create a site with valuable, sticky content and plenty of opportunities for visitors to convert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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5. Give your audience what they want and expect<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Imagine this scenario:<\/p>

You have an e-commerce site that sells shoes. A customer needs a new pair of running shoes and conducts a Google search for the best shoes for runners. You\u2019ve written a long, in-depth blog post about choosing running shoes, including brand recommendations and information for different types of runners.<\/p>

The visitor reads the article. At the end, you have a lead magnet that offers a free sizing and fit chart for runners. All the visitor has to do is sign up for your email list.<\/p>

You send the lead magnet immediately to the visitor. A few days later, you send out a coupon code for your online store along with images of running shoes. The customer realizes you have what meets his or her needs, and the discount incentivizes an immediate sale.<\/p>

As you can see, SEO and conversion rate optimization work hand-in-hand. If you meet your audience\u2019s expectations and help them find what they want, you\u2019ll secure a customer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Learning how to optimize your website for SEO and conversions is crucial for your site\u2019s success. It\u2019ll ensure your website is working exactly as hard as it should. If you have good SEO, you can attract more traffic and get more opportunities to convert potential customers. And a website optimized for conversions typically has better […]<\/p>\n","protected":false},"author":2,"featured_media":3616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,16],"tags":[6,17],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/strongeronlinepresence.com\/index.php?rest_route=\/wp\/v2\/posts\/1673"}],"collection":[{"href":"https:\/\/strongeronlinepresence.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strongeronlinepresence.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strongeronlinepresence.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/strongeronlinepresence.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1673"}],"version-history":[{"count":0,"href":"https:\/\/strongeronlinepresence.com\/index.php?rest_route=\/wp\/v2\/posts\/1673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strongeronlinepresence.com\/index.php?rest_route=\/wp\/v2\/media\/3616"}],"wp:attachment":[{"href":"https:\/\/strongeronlinepresence.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strongeronlinepresence.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strongeronlinepresence.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}