Pay-per-click (PPC) campaigns are essential for all businesses. Aside from search engine optimization, PPC is one of the best digital marketing tools small businesses can use to help improve their lead generation and conversion rates. But if both tools are vital in building a business from the ground up, what are the benefits of focusing on pay-per-click marketing in the industry? Here are some ideas.
1. Establishes Business Faster
PPC campaigns help you establish your business faster than SEO. SEO takes time to build your business on the web. For small businesses, especially, the time it takes to rank a business page for specific keywords is often too large to wait for. PPC campaigns, however, can help you drum up awareness of your company on the internet and in search engines, even if your website is not highly ranked.
2. Increased Traffic
PPC campaigns help bring in more traffic to your website. SEO can help you increase your SEO rankings and help you get more online traffic, but PPC campaigns can help you get more traffic with a click of a button because you control the keywords you want to use.
3. Better Conversion Rates
Once a prospect clicks your ad, they will get directed to your website. It can give you more control over your landing page and keyword. Many marketers find that PPC landing pages have better conversion rates than SEO landing pages. PPC is a great tool to utilize when it comes to digital marketing. It can help you establish your business on the web, increase your online traffic and establish higher conversion rates.
4. Helps You Achieve Business Goals
PPC campaigns can quickly and cost-effectively help you achieve many of your business goals, including revenue and conversion goals. With PPC, you can create campaigns targeting a specific audience and create and target landing pages for them. You can include a call-to-action for your prospects, such as a quote or a special offer, to get them to convert faster.
5. Provides Faster Results
With SEO, you have to wait a while before you see the results of your efforts. SEO takes time to build your rankings, and postings can take time to perform on search engines. On the other hand, PPC campaigns take only a few days to start seeing some results. You can also get a better idea of your campaign’s effectiveness. Since you can track each campaign result, you can use this information to refine your campaign for maximum results.
For Which Businesses are PPC For?
PPC campaigns work for all kinds of businesses. Small businesses, big businesses, and even startups can use PPC for their companies. However, it’s important to note that PPC campaigns are better for more prominent companies than startups. Startups have to be creative with their marketing strategies – even though they have a limited budget – and advanced techniques like PPC campaigns may be difficult to implement.
How Does PPC Work for Small Businesses?
PPC marketing can be beneficial for small businesses, too. It allows small businesses to target the most relevant audience to the company to increase traffic to the website. Since the business owner chooses the keywords used in PPC campaigns, small businesses can pinpoint the keywords that will be most beneficial to the company.
Conclusion
Even though SEO and PPC are both essential for any business, the most important is to choose the one that fits your business’s needs. SEO is the best option for smaller businesses, but PPC may be better for bigger ones. If your business is a startup, you may have to spend your budget on something different.
Multi-Touch Marketing is a digital marketing agency specializing in marketing services in Raleigh. Our goal is to help small businesses realize their potential by providing the much-needed digital marketing tools online. We also offer website design services to create stunning and valuable websites. Book an appointment with us today, and let’s talk about what we can do to help.