Your new website is ready. You’re confident it’s fantastic, but you’ve seen next to no traffic. You’re learning the hard lesson that most people on the internet face: it’s hard to get your site in front of people on the overcrowded web.
So how do you get users to take that first step of visiting an unknown page on the web, such as yours?
How PPC Advertising Can Help
PPC marketing can bring in a large amount of traffic to your site, but it’s only effective if it’s done well. Here are some of the most essential best practices to follow to get the most out of your PPC ads.
1. Keyword Research is the Key to Effective PPC
One of the most important aspects of PPC marketing is choosing the right keywords. Your successful PPC campaign will be based on selecting the right keywords to target. When selecting keywords to target, you have to consider various factors.
First and foremost, you have to consider the keyword’s cost. What is the competition like for a keyword? A low-traffic keyword with only a few advertisers bidding on it will usually be cheaper. You won’t be paying through the nose for a low-traffic keyword.
You also have to consider the relevance of a keyword to your business. When looking for your services, are people typing that keyword into a search engine? If a keyword doesn’t fit your product or service, it will fail.
2. Getting to Know Your Audience is Key to Good PPC
You need to understand who you will be targeting if you want to succeed with PPC. One crucial fact to remember when setting up your PPC ad campaign is that you are targeting people, not keywords.
The keywords are just a way to get potential customers to click on your ad and see what you have to offer. You’ll want to take some time to create a profile of your ideal customer.
3. Writing Strong Ads is Important to Successful PPC
The content in your PPC ads will play a large role in whether or not you’re successful. It’s a good idea to research keywords and take some time to study search engine optimization (SEO) principles.
Being a little bit familiar with SEO will help you create ads that will be well-positioned on the search engine results page (SERP).
4. Building Strong Landing Pages
Most PPC campaigns are centered around landing pages. A landing page is any page of your site where a person will land after clicking on your PPC ad. It’s essential to construct a good landing page with a clear call to action.
5. Using PPC to Support Your Other Marketing Efforts
PPC marketing can be an effective way to boost your other marketing efforts. You should have a firm grasp of all of your marketing strategies and use them to build a strong brand.
PPC is just one way to get traffic to your site. You will want to be using any other techniques you have at your disposal to get people to your site as much as possible.
Conclusion
The web is a crowded place. It’s hard to get noticed by the search engines, let alone by users. PPC advertising is an effective way to get people to your site.
Just remember to do your research on keywords and ad copy and build landing pages that you can optimize for keywords. Use PPC advertising to support your other marketing initiatives, and keep working hard to get the word out about your new business.
Build your presence online with Multi-Touch Marketing, a digital marketing agency that offers search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and more. If you need PPC management services in Raleigh, NC, we’ve got you covered! Get in touch with us today and let us know how we can help!